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What’s on the horizon for the vape industry now that President Donald Trump is returning to the White House? Looking back to September 2019, in response to rising concerns about youth vaping, President Donald Trump announced plans to ban flavored e-cigarettes, excluding tobacco flavors, with the goal of curbing adolescent use. This initiative led the U.S. Food and Drug Administration (FDA) to prioritize enforcement against unauthorized flavored cartridge-based e-cigarettes that appeal to children, including fruit and mint flavors.
By November 2019, however, during a listening session on youth vaping and the “electronic cigarette epidemic”, President Trump expressed reservations about a complete ban, citing potential job losses and the impact on small businesses. While he acknowledged the public health risks, particularly for youth, he stressed the importance of finding a balance between addressing the issue of youth use and supporting the economic interests of businesses involved in the industry.
In September 2024, during his presidential campaign, President Trump pledged to “save vaping again!” on his social media platform, Truth Social, a clear shift from his earlier stance on the matter.
FDA, on the other hand, has maintained stringent oversight of the vape industry, denying over one million marketing applications for flavored e-cigarette products due to concerns about their widespread appeal to youth. In December 2024, the Supreme Court heard arguments in the FDA v. Wages and White Lion Investments, L.L.C., dba Triton Distribution, et al. case (Triton Case), a case challenging FDA’s denial of authorization for certain flavored e-cigarette products. During oral arguments, the Court appeared skeptical of the industry’s claims that FDA’s standards were applied inconsistently, with several justices questioning the value of directing the agency to reconsider its decision. While liberal justices emphasized the public health risks posed by flavored products, some conservative justices acknowledged concerns about procedural fairness but seemed unconvinced that the case warranted intervention. A decision on the Triton Case is expected by the end of the Court’s term in June 2025.
As the regulatory environment continues to evolve, businesses in the industry must stay informed and ready to adapt. President Trump’s recent statements suggest potential policy shifts that could impact the industry. However, FDA’s commitment to public health objectives, particularly concerning youth vaping, indicates that stringent regulations are likely to persist.
Stay informed by subscribing to our YouTube channel for ongoing updates on vape-related regulations and compliance tips: https://www.youtube.com/@clarkespositolawfirm.
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